Burnt Sugar packaging *** Burnt Sugar is a boutique brand of fudge with humble beginnings. Started by Justine Cather, who nabbed her mum's recipe and took it to market (London's famous Borough Market to be precise), word soon got out about the delicious lumpy, bumpy pieces of sweetness and its popularity soared. by d.studio, via Behance
I love the way these juice cartons appear to be slices of the fruit they contain. I think this is an excellent example of designing "outside the box", and this is certainly a package that would be particularly eye-catching.