After a company-wide upgrade the agency had a lot of old mobiles gathering dust. We took these, built and hoisted a gigantic interactive chandelier/mobile that plays Christmas jingles in their reception. To add a little xmas spice to the mix, anyone could go online, compose and play their own jingle (and enjoy annoying the hell out of people waiting around in the reception). This was achieved by playing the thing live, using your computer keyboard from a web browser.
BRAND: Adobe COMMUNICATION OBJECTIVE: Brand Knowledge EFFECTIVE: As the pedestrian walks and moves the slider along, the wall displays colorful animation and plays music; effects grow or recede at the pace that the person advances or retreats. When they reach the end of the wall, their design fully blossoms above the campaign’s message: “Creative license: take as much as you want.” Adobe makes a great effort to use an interactive billboard to reflect the possibilities of its CS3 product.