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from the Guardian

Marlboro marketing campaign aimed at young people, anti-tobacco report says

A 1963 ad for the Tudor cigarette brand. Tudor was launched by the Pakistan Tobacco Company specifically to target the market of women smokers in Pakistan.

from the Guardian

Marlboro marketing campaign aimed at young people, anti-tobacco report says

from Babble

25 Things Not To Do With Your Baby

This is a very, very old Marlboro cigarettes advertisement. It showcases a child looking very sad, because he knows he's in trouble. This advert is basically saying children want parents to smoke before yelling at them, because cigarettes are meant to calm you down. The children are used again just to play a guilt trip on the target audience.

See? All the symbolism. The married man (family) sooth (responsibility) and off course the target of this brand was upper-classes. Sorry, it's my anthropologist side... :-)