This 26-Year-Old Guy Is on a Mission to Teach Guys How to Hook Up… Without Disrespecting Women - "The guys actually want to take girls out, but when girls are asked, they think all guys just want to hook up." So he created a graphic novel to help guys out. when we try to speak to everyone, we wind up speaking to no one.- Colin Adamo
Eyes before guys, y'all. Snask developed a new, hip brand identity for an eyewear company in Norway, Kaibosh. Combined, the text, color palette, and copy give Kaboish a young and fun personality, instantly making the experience of going to get your eyes checked—which is pretty boring—way better. The approach also allows the frames to truly stand out in the store, helping consumers find stylish frames that suit them perfectly.