Stella Artois: Falling Welcome to 1366. Over 600 years ago, people saw the world with different eyes. The risk of falling off the end of the world was an ever-present danger. So when the people os Leuven set out to brew the perfect beer, their long journeys to find the finest hops were considered an act of bravery. We still believe today what they believed back then. Perfection has its price.