Rusk Being Gutsy Hair Styling Creme 5.3 oz. Being styling products allow you to shape and alter hair's texture, adding shine and definition, while keeping it pliable, flexible and healthy. All Being products are formulated to interact with each other for endless style possibilities! Make it big. Heavy-Duty moisturizers plump up hair to boost texture and obliterate dryness. Leaves hair looking undone, tousled, radically thicker and insanely sexy.