Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

Jonathan (Jony) Ive, Senior Vice President of Industrial Design at Apple, is a good friend of our new pal Dieter Rams, and takes inspiration from Braun's minimalist aesthetic and focus on function. The examples illustrate the similarities in design thinking and, in most cases, a homage to fifty years of design innovation by Braun.

Deiter Rams: Ten Principles for Good Design. Easy to see where Jony Ives got his inspiration from. #braun

Deiter Rams: Ten Principles for Good Design. Easy to see where Jony Ives got his inspiration from. #braun

Pinterest
Search