Ad blocking software platform PageFair conducted a recent survey and found that 16% of the US web users are using ad blocking software. The loss of advertising revenue to US publishers, according to PageFair, could be around $10.7 billion in 2015 and grow to $20.3 billion by 2016, but more than half of advertisers are not overly concerned. #adblocking #software

Ad blocking software platform PageFair conducted a recent survey and found that 16% of the US web users are using ad blocking software. The loss of advertising revenue to US publishers, according to PageFair, could be around $10.7 billion in 2015 and grow to $20.3 billion by 2016, but more than half of advertisers are not overly concerned. #adblocking #software

Beyond AdWords: Demand Side Platforms Explained #digitalmarketing #onlineadvertising #demandsideplatforms

Beyond AdWords: Demand Side Platforms Explained #digitalmarketing #onlineadvertising #demandsideplatforms

Digital video ad management company Vindico recently released a report that focuses on the quality of digital video ad impressions. Using data collected in the fall of 2013 via the company’s viewability and verification platform, Vindico compared and graded the quality of digital video ad impressions served on ad networks and exchanges, major media properties such NBC, CNN and New York Times and Internet brands, for instance, Yahoo, MSN and YouTube. #digitalvideoadvertising…

Digital video ad management company Vindico recently released a report that focuses on the quality of digital video ad impressions. Using data collected in the fall of 2013 via the company’s viewability and verification platform, Vindico compared and graded the quality of digital video ad impressions served on ad networks and exchanges, major media properties such NBC, CNN and New York Times and Internet brands, for instance, Yahoo, MSN and YouTube. #digitalvideoadvertising…

The Interactive Advertising Bureau (IAB) has compiled a “checklist” of items that ad buyers should consider before they enter a private marketplace for programmatic ad buying. The aim of the checklist is to ensure that buyers and sellers are on the same page about what they are trying to achieve from their private marketplaces and that they appropriately assess, before moving ahead, whether it is the right channel to transact through. #privatemarketplace #privateexchange

The Interactive Advertising Bureau (IAB) has compiled a “checklist” of items that ad buyers should consider before they enter a private marketplace for programmatic ad buying. The aim of the checklist is to ensure that buyers and sellers are on the same page about what they are trying to achieve from their private marketplaces and that they appropriately assess, before moving ahead, whether it is the right channel to transact through. #privatemarketplace #privateexchange

#Programmatic Marketing: The Who, How, and What to Get You Started

#Programmatic Marketing: The Who, How, and What to Get You Started

Overall US pre-roll inventory for programmatic video advertising grew significantly throughout Q4 of 2013, increasing by over 112%, according to a report from video ad platform TubeMogul. US mobile pre-roll video inventory grew by 142% during the quarter. Overall, CPMs for US pre-roll advertising inventory declined slightly by 0.5%. #videoinventory #programmaticvideo #prerollvideo

Overall US pre-roll inventory for programmatic video advertising grew significantly throughout Q4 of 2013, increasing by over 112%, according to a report from video ad platform TubeMogul. US mobile pre-roll video inventory grew by 142% during the quarter. Overall, CPMs for US pre-roll advertising inventory declined slightly by 0.5%. #videoinventory #programmaticvideo #prerollvideo

Nearly two-thirds (62%) of local market publishers are selling inventory via programmatic methods using a mixture of ad exchanges, demand-side platform (DSP) and direct API integrations with buyers, according to a recent study by Forrester Consulting. The goal of the survey was to explore the level of knowledge about and deployment of programmatic advertising and publishing tools among local market publishers. #localprogrammaticadvertising #programmaticadbuying #programmaticadvertising

Nearly two-thirds (62%) of local market publishers are selling inventory via programmatic methods using a mixture of ad exchanges, demand-side platform (DSP) and direct API integrations with buyers, according to a recent study by Forrester Consulting. The goal of the survey was to explore the level of knowledge about and deployment of programmatic advertising and publishing tools among local market publishers. #localprogrammaticadvertising #programmaticadbuying #programmaticadvertising

This “Guide to Online Advertising for Small Businesses” infographic by WhoIsHostingThis? leads you through the basic terminology and advertising channels, including social media advertising, search advertising, display advertising, programmatic advertising/RTB and retargeting. It can be used as a first step in the development of a online SMB advertising program. More detail here: https://www.linkedin.com/pulse/guide-online-advertising-small-businesses-louise-rijk #digitaladvertising

This “Guide to Online Advertising for Small Businesses” infographic by WhoIsHostingThis? leads you through the basic terminology and advertising channels, including social media advertising, search advertising, display advertising, programmatic advertising/RTB and retargeting. It can be used as a first step in the development of a online SMB advertising program. More detail here: https://www.linkedin.com/pulse/guide-online-advertising-small-businesses-louise-rijk #digitaladvertising

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