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Ad blocking software platform PageFair conducted a recent survey and found that 16% of the US web users are using ad blocking software. The loss of advertising revenue to US publishers, according to PageFair, could be around $10.7 billion in 2015 and grow to $20.3 billion by 2016, but more than half of advertisers are not overly concerned. #adblocking #software

Ad blocking software platform PageFair conducted a recent survey and found that 16% of the US web users are using ad blocking software. The loss of advertising revenue to US publishers, according to PageFair, could be around $10.7 billion in 2015 and grow to $20.3 billion by 2016, but more than half of advertisers are not overly concerned. #adblocking #software

Data from a recent survey conducted by Forrester Consulting, among 150 advertisers, media companies and advertising agencies in the US and Canada, in September 2013, shows that they agree that the adoption and growth of online video will change the advertising industry. #onlinevideo #videoadvertising #videoadbuying #digitaladvertising #programmaticbuying

Data from a recent survey conducted by Forrester Consulting, among 150 advertisers, media companies and advertising agencies in the US and Canada, in September 2013, shows that they agree that the adoption and growth of online video will change the advertising industry. #onlinevideo #videoadvertising #videoadbuying #digitaladvertising #programmaticbuying

eMarketer expects YouTube to earn about $5.60 bln in global ad revenue this year. This is an increase of 51% compare to last year’s ad revenue number and turns out to be 11% of Google's total global ad revenues. Google does not break out YouTube revenue so the numbers eMarketer published are estimates, derived from studies conducted by other research firms, investment banks and eMarketer’s own marketing surveys and analysis. #digitalvideoadvertising #youtubeadspending

eMarketer expects YouTube to earn about $5.60 bln in global ad revenue this year. This is an increase of 51% compare to last year’s ad revenue number and turns out to be 11% of Google's total global ad revenues. Google does not break out YouTube revenue so the numbers eMarketer published are estimates, derived from studies conducted by other research firms, investment banks and eMarketer’s own marketing surveys and analysis. #digitalvideoadvertising #youtubeadspending

eMarketer has released a new forecast on the future revenue growth of digital display advertising in the US. The big take always from the forecast are that in eMarketer’s view Facebook has bypassed Google in market share. The forecaster has high expectations for video advertising and expects AOL to maintain double digit growth in the near future, primarily due to its success with programmatic ad buying and selling of premium video advertising. #digitaldisplayadvertising #videoadvertising

eMarketer has released a new forecast on the future revenue growth of digital display advertising in the US. The big take always from the forecast are that in eMarketer’s view Facebook has bypassed Google in market share. The forecaster has high expectations for video advertising and expects AOL to maintain double digit growth in the near future, primarily due to its success with programmatic ad buying and selling of premium video advertising. #digitaldisplayadvertising #videoadvertising

Agencies are becoming more open to programmatic ad buying but lack of trust between the players in the ad buying eco-system (agencies, brands, advertisers, publishers and adtech platforms) is still a barrier for many agencies to get involved with programmatic ad buying. Strata tried to find out more about the hesitance among agencies to get involved with programmatic ad buying and compiled the findings of their survey in an infographic. #programmaticbuying  #programmaticadbuying

Agencies are becoming more open to programmatic ad buying but lack of trust between the players in the ad buying eco-system (agencies, brands, advertisers, publishers and adtech platforms) is still a barrier for many agencies to get involved with programmatic ad buying. Strata tried to find out more about the hesitance among agencies to get involved with programmatic ad buying and compiled the findings of their survey in an infographic. #programmaticbuying #programmaticadbuying

Users are increasingly going online to access content previously only available through broadcast or cable television, forcing advertisers to follow their target audiences on the web. In a recent report BI Intelligence examines the driving forces behind the skyrocketing growth of video advertising and the cost and performance of this emerging ad format. #videoadvertising #onlinevideoadvertising #digitalvideoadvertising

Users are increasingly going online to access content previously only available through broadcast or cable television, forcing advertisers to follow their target audiences on the web. In a recent report BI Intelligence examines the driving forces behind the skyrocketing growth of video advertising and the cost and performance of this emerging ad format. #videoadvertising #onlinevideoadvertising #digitalvideoadvertising

A new Econsultancy report on advertising spending reveals that nearly two-thirds of advertisers increased spending on online display advertising this year. Programmatic buying, according to the report, will continue to gain a greater portion of display ad spending, while traditional online advertising networks continue to deliver value for advertisers. #ad #exchange #ad #network #display #dsp #rtb #trading #desk #rubicon

A new Econsultancy report on advertising spending reveals that nearly two-thirds of advertisers increased spending on online display advertising this year. Programmatic buying, according to the report, will continue to gain a greater portion of display ad spending, while traditional online advertising networks continue to deliver value for advertisers. #ad #exchange #ad #network #display #dsp #rtb #trading #desk #rubicon

Are Mid-Range Publishers Getting “Beer Prices For Champaign Ad Inventory”? In a post on AdExchanger.com NextMark Chief Revenue Officer Chris O'Hara, points out that today’s online display ad business lacks “middle class ad inventory” and that this situation has not been created by supply and demand, but due lack of proper transaction processing. You can view the full post here: http://www.adexchanger.com/data-driven-thinking/the-fat-middle-and-other-programmatic-direct-myths/

Are Mid-Range Publishers Getting “Beer Prices For Champaign Ad Inventory”? In a post on AdExchanger.com NextMark Chief Revenue Officer Chris O'Hara, points out that today’s online display ad business lacks “middle class ad inventory” and that this situation has not been created by supply and demand, but due lack of proper transaction processing. You can view the full post here: http://www.adexchanger.com/data-driven-thinking/the-fat-middle-and-other-programmatic-direct-myths/

In an ever more sophisticated, cluttered and fragmented digital advertising ecosystem, marketers, agencies and publishers are continually entertaining the question: Do I have my audience’s attention? Undertone, a platform for digital advertising, conducted a survey among 760 agencies, 101 marketers and 88 publishers to find out. They learned that in pursuit of more user attention marketers are looking for user experiences rather than impressions and clicks. #user #engagement #digital…

In an ever more sophisticated, cluttered and fragmented digital advertising ecosystem, marketers, agencies and publishers are continually entertaining the question: Do I have my audience’s attention? Undertone, a platform for digital advertising, conducted a survey among 760 agencies, 101 marketers and 88 publishers to find out. They learned that in pursuit of more user attention marketers are looking for user experiences rather than impressions and clicks. #user #engagement #digital…

Craigslist Costs Local Newspapers $5 Billion In Lost Classified Ad Revenue. By offering buyers and sellers free online classified ads for most sections as an alternative to paid classified ads in newspapers, Craigslist has caused a loss of $5 billion in classified advertising among local newspapers. That is the conclusion of a comprehensive study by professors at the NYU Stern School of Business and Harvard Business School. The authors note that results of the study are still relevant today.

Craigslist Costs Local Newspapers $5 Billion In Lost Classified Ad Revenue. By offering buyers and sellers free online classified ads for most sections as an alternative to paid classified ads in newspapers, Craigslist has caused a loss of $5 billion in classified advertising among local newspapers. That is the conclusion of a comprehensive study by professors at the NYU Stern School of Business and Harvard Business School. The authors note that results of the study are still relevant today.

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