Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a French designer of women's clothes and founder of the Chanel brand. She is credited with helping to liberate women from the constraints of the corset in the post-World War I era and popularised a sportive and casual chic as the feminine style. She is widely regarded as the greatest fashion designer who ever lived. Her signature scent, Chanel No. 5, has become iconic.