Believe it or not, there is a whole online magazine that is dedicated to the digital advertising regarding food; obviously the target audience is limited to restaurant owners/food sales people, but for them it contains information for a much-needed aspect for their business. The magazine provides tips and oversight for food websites, eNewsletters, eBlasts, Video, Webinar, Research Assistant, and Digital Edition magazines, focusing on the specs, audience and circulation in each.
Foodspotting meshes the GPS, Yelp and Instagram together by allowing customers to take pictures of their food and share it via the app. When you share the picture of the dish with friends and family, it will be evident of how little or very the food appeals to the human eye. New media is dependent on consumer participation and interactivity, for this is how knowledge is spread from person to person.
For St Patricks Day ~ Guinness Brownies 1 cup all-purpose flour 3/4 cup unsweetened cocoa 1/4 teaspoon salt 6 tablespoons unsalted butter, cut into cubes 8 ounces dark bittersweet chocolate, chopped 3/4 cup white chocolate 4 large eggs, room temperature 1 cup sugar 2 bottles Guinness Extra Stout beer 3/4 teaspoon vanilla 1 cup mini semi-sweet chocolate chips
Due to new media, the news and scandals of the food world have spread like wildfire, on subjects like the Paula Dean disaster, dry-age beef, luxury eating, chilies as a drug, cattle slaughterhouses, fast food and much more—new media spreads the word to America, definitely leading to some changes in food choices. Every one of these stories is more enticing than the next, and although they tend to expose the negatives of the food industry, it is exposing the truth.