Believe it or not, there is a whole online magazine that is dedicated to the digital advertising regarding food; obviously the target audience is limited to restaurant owners/food sales people, but for them it contains information for a much-needed aspect for their business. The magazine provides tips and oversight for food websites, eNewsletters, eBlasts, Video, Webinar, Research Assistant, and Digital Edition magazines, focusing on the specs, audience and circulation in each.
Being vegan, diabetic or having a high cholesterol raises many boundaries in the food world of what and what not to eat; thanks to new media blogs, these people with specific issues can network with people with the same issues to brainstorm new solutions—this gluten free blog is geared towards anti-gluten folks, and provides recipes that substitute fatal ingredients for neutral ones. Once again, new media is knowledge, and knowledge is vital when it comes to knowing what is in your food.
Food blogs; they are possibly the most popular ways to find a unique spin for a classic treat. Food blogs contain one or a team of people who post articles regarding their opinions on restaurants/food, tips and recipes. With the more popular food blogs there is almost a “family” within them, or a network, where people are able to express their advice and opinions with comments. Blogs contain knowledge and new media is access to knowledge.
There is a thing known as a chef’s block where thinking of new recipes is difficult for the mother wanting a creative dish to please her four children with—“all recipes” is the most popular solution and quick fix. Containing multitudes of foods of every type, “all recipes” contain recipes created by users, for users. For example, there are thousands of unique pizza recipes on the site, but to make it easier ratings are given to ensure user satisfaction.
McDonalds was under fire when the famous “pink slime” video became viral, a mini-documentary that offensively made out the most popular fast food chain to be nasty and inadequate. The “pink slime” refers to unhealthy and dangerous ingredients mixed in to the contents of chicken nuggets. McDonalds used the same factual approach of new media to defend themselves—in this video, managers show a customer the wholesome and admirable aspects of McDonalds, emphasizing the lack of pink slime.
Due to new media, the news and scandals of the food world have spread like wildfire, on subjects like the Paula Dean disaster, dry-age beef, luxury eating, chilies as a drug, cattle slaughterhouses, fast food and much more—new media spreads the word to America, definitely leading to some changes in food choices. Every one of these stories is more enticing than the next, and although they tend to expose the negatives of the food industry, it is exposing the truth.
The Monterey Bay Aquarium released an app called “Seafood Watch” that not only provides users with a specified selection of seafood, but also ensures that the safety of ocean species and endangerment are safe. The app very much relies on customer satisfaction, as restaurants are sorted by rating, and user location. The app, in my opinion, does not appeal to a wide enough audience, as people usually are not looking specifically for seafood and do not necessarily care about ocean preservation.
HuffPost Taste is a prime example of food in new media, like in this example, where “The Chicken Wing Hunt” video is globalized for the Super Bowl season. The video incorporates Americans’ love of wings, hot sauce and a few favorite athletes who try EXTREMELY hot sauce, a video that was than shared with great success on multiple media platforms. HuffPost Taste is one of the more successful example of new media mixed in with food, as it allows user participation with comments and discussion.