(1/2) Brand: Carl's Junior Source: Emily Ratajkowski Source type: indirect Source Attribute: Attractiveness Why? Carl's Junior is a fast food brand. Fast food chains get the reputation of selling fattening unhealthy foods. By associating their product with a thin and attractive body it makes it seem more "ok" for consumers to try this product. After all if Emily is eating it and still looks good, why can't you?
Nike and LeBron James • Source type: Direct • Source attribute used?: credibility and motivation • Motivation and inspiration of LeBron James returning to Cleveland and LeBron is one of Nike's main athletes so it shows loyalty and devotion as well
J.Crew (2 of 2): Trial/Purchase - By highlighting the sales and promotions going on, the brand is trying to drive new customers to take action and make a purchase. In its current positioning, JCrew has a strong, loyal fan base, so they tend to work harder on pulling in first-time customers.
1/2: CLIF Bar: How Do You Adventure? - YouTube. An interactive advertisement that also used instagram. Helped to position CLIF bar as an action accessory and attach adventure to its brand value. The campaign was very effective and helped increase traffic in their social media channels