Last year, Tesco Homeplus, a retail chain in Korea, started changing online shopping by putting up large billboards with pictures of their products, with a QR code associated with each product. You use your smartphone to scan the QR codes to fill up your cart. When you’re finished shopping, you checkout online and your groceries are delivered to your home. Now they have an entire store that is virtual.
Our first client to go live with a QR Code store was Foreshore, a webshop selling kite surf equipment, clothing and apparel. This shop was built on a 3x2 meter poster during a big kite surf event in The Netherlands.
Kate Spade's experiment: Shop its construction site
Spanish supermarket Sorli Discau has opened a QR Coded virtual store in Sarrià subway station in Barcelona. 400 products are available and are delivered to the shoppers home. QR Code poster shops at subway and railway stations are not new but what is interesting is that some virtual grocery stores are using QR Codes while others like Philadelphia’s Peapod use UPCs and an app. The question is, in the long run which method will consumers prefer?