Representation/Identity : Victoria Beckham revealed that her autumn/winter collection for 2013/14 are for "independent and sophisticated women." Her high-end fashion line mainly targets women who seeks for a social identity as a woman of class, using fashion and clothes as a representation of intelligence, wealth, power and independence.
Victoria Adams Personal Identity | Starting with a logo I designed based on my initials, I created a visual and typographic system to guide the branding of my personal identity, including a wordmark, stationary and business cards. The typeface used is Avenir Book. | Image 1 of 5