This is an example of Slogan Advertising. This is when the slogan of the brand that is selling the product is incorporated into the poster/advertisement . Slogan advertisements are able to attract customers with the brand's popularity with the public.
A spirit heartbroken for all eternity haunts The Historic National Hotel in Jamestown, CA. Bride-to-be Flo checked in to meet her fiancé. However, upon his arrival Henry was killed in a fight. Later that night Flo was found dead in her room, her heart apparently stopped with grief. Today her ghost roams the second floor, slamming doors and tossing guest’s clothes out of their suitcases.