Digitization of customer experiences (both online & in physical environments) has greatly impacted and expanded the depth and breadth of customer data available. The abundance of data has profoundly changed how experience design teams use and manage this data
Lead management creates more educated buyers, helps you better understand their needs, and ultimately means more revenue. Download this ebook to learn 5 techniques for lead management success (that you probably aren't using).
There is turbulence in the B2B marketing zeitgeist. Why? The most quoted factoids of the modern marketing age have been discredited. Are buyers really not 57% of the way through their journey before they speak with a vendor sales rep?
B2B brand management has come a long way from its roots in consumer packaged goods and has gradually branched out to play an equally central role in B2B markets. B2B CMOs are just as invested in bettering their brands as B2C.
Funny distinction @Forrester ‘s blog: Post- #Digital Marketers Use Customer Experience To Demonstrate Their #Brand Promises #custexp