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Mistake # 4 : Lack of cohesiveness & not making the most of the social media platform: Two very common mistakes new solopreneurs do are: a) Lack of cohesiveness between the colour scheme message and spirit of your website and your social media accounts. Think of your social media accounts as an extension of your website brand message and the feelings you are trying to convey to your audience. Stick to the same colour scheme/pallet because consistency is essential for effective branding. b) Choose the correct photos size for each and every social platform. Each platform has its own photo criteria and if you dont get the right size then you will either end up with a blurry or pixilated unprofessional looking Facebook cover photo/Twitter photo or IG post. To know the correct and most suitable sizes for different platforms you could either Google search or use @Canva ( where their team made all the math for you and all you have to do is click of the template you want to use. #advicequotes #adviceoftheday #socialmedia by modernkhadijahacademy

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