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Big Brother l n May 2012, Hellmann’s offered recipes tailored to the ingredients the shopper had just purchased. Custom software was installed in cash registers at Brazilian supermarket chain St. Marche. When a shopper bought a jar of Hellmann’s mayonnaise, the cash register recognized this and generated a custom recipe based on the mayonnaise and the other ingredients that were purchased, automatically printing this on the receipt.

New Chevrolet Cobalts were sent to people who ordered tow trucks for a test drive.

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