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Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun's minimalist aesthetic and focus on function.

1960s Braun Products Hold the Secrets to Apple's Future

Jonathan Ive, Senior Vice President of Industrial Design at Apple, takes inspiration from Braun’s minimalist aesthetic and focus on function

Three Braun HLD 4 Hair Dryers designed by Dieter Rams in 1970

Three Braun HLD 4 Hair Dryers designed by Dieter Rams in 1970 ( retro electric appliance / industrial design )

Dieter Rams, loudspeaker L2, 1958. Max Braun OHG, Frankfurt. Karl Clauss Dietel and Lutz Rudolph, studio-loudspeaker with amplifier VS 1-32, 1965. HELIRADIO Gerätebau Hempel, Limbach-Oberfrohna. Photo: A. Laurence. Exhibition East and West: DDR / BRD. The International Design Museum Munich and Neues Museum für Kunst und Design in Nuremberg

Dieter Rams loudspeaker Max Braun OHG Frankfurt studio-loudspeaker with amplifier VS International Design Museum Munich Kunst und Design Nuremberg

T3 Pocket Radio / Dieter Rams - resemble any recent successful product by chance? Jonathan Ive inspired by Dieter Rams. I would never have guessed.... ;)

Nr Pocket Radio / Dieter Rams - resemble any recent successful product by chance? Jonathan Ive inspired by Dieter Rams. I would never have guessed.

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