#Differentiate! Look at the landscape of your #competition and go the opposite direction. Put all of the other brands up on a board/screen so you can see all the colours you're not going to use. #Differentiation is key to building a charismatic brand.
Starbucks started life in 1972 with a #brown #logo - appropriate enough considering the coffee beans that it originally sold before introducing the crazy concept of selling actual cups of coffee - then in 1987 the #colour of its stylised woodcut of a siren was changed to green. The reason? It's a reference to the University of San Francisco, where all three founders were educated.
At the other end of the market, rich, dark #green has associations with wealth and prestige - so it's no surprise that luxury department store #Harrods has chosen it as a key part of its #branding scheme. From bags and signage to all manner of own-branded products, the shade exudes class and sophistication.
Your #marketing pieces, both online and print, should all have the same message, and should be created with the same voice that you use for all other communications. This includes your #website, blog, social networking #campaigns and correspondence.