Our society craves beauty products. We are told we have to look a certain way and if we don't, we are not "beautiful". We go out of our way to buy beauty products in order to fit the mold of what society considers to be beautiful. Thousands of dollars are spent on make up, acne treatment, hair wash, and fingernail polish. Marketers win our attention through our desire to be attractive.
Each year, YouTuber Tyler Oakly celebrates his birthday by opening up a fundraiser for The Trevor Project. He donates all of the earnings gathered from his fan base in the YouTube community. It not only brings awareness to the issues of suicide prevention in the LGBTQ youth, but it supports the organization with the earnings he made each year. All of his supporters on his social media platforms spread the word which only effects the cause positively.