We keep looking for new avenues to express our “emoticons” in the real-world and the Bike Light is one such way. Milled out from one solid piece of aluminum, it encloses an 8×8 LED dot matrix light setup. You can download personalized graphics, animations or phrases to use as the rear light. Why? So that you can let strangers on the road know that you are sad, happy or flirty!
The Peddler: Finding My Cycling Cadence Halfway to Women's 100 Event