“Cinemagraphs” are animated photographs that feature repeated and subtle movement. Early experiments by Kevin Burg and Jamie Beck in fashion photography led to the format’s modern popularity. But GIFs - the usual source for cinegraphs - aren’t a video format, and can’t be controlled very well. In addition, creating a true cinemagraph can require a lot of work. Over the weekend I realized that for some images the same effect could be created using CSS 3D transforms. As an alternative to the…

“Cinemagraphs” are animated photographs that feature repeated and subtle movement. Early experiments by Kevin Burg and Jamie Beck in fashion photography led to the format’s modern popularity. But GIFs - the usual source for cinegraphs - aren’t a video format, and can’t be controlled very well. In addition, creating a true cinemagraph can require a lot of work. Over the weekend I realized that for some images the same effect could be created using CSS 3D transforms. As an alternative to the…

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