Boomerang works suspiciously similar to Phhhoto, an upstart Instagram competitor for shooting tiny GIFs that Instagram cut off from its friend-finding feature in April. And the idea of turning burst fires into an animation is reminiscent of the Google Photos animation feature, though you have to shoot Boomerangs in-app. Instagram doesn’t seem afraid to look at what’s exciting photo sharers and see if it can work that into its product, even if it gets called out for copying.
10 tips for creating the perfect Boomerang (HINT: It's not the same as getting a great GIF)
Introducing Boomerang from Instagram Very cool!!! I love boomerang its very fun to watch. Maybe can have like a GIF/Boomerang of our staff. For the GIF it can be like "me at work" "me at play" kind of thing. So its one image/a short video of them doing YCS stuff and then them doing fun stuff out of work! kind of adds a human element and stuff hehe.