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Boomerang works suspiciously similar to Phhhoto, an upstart Instagram competitor for shooting tiny GIFs that Instagram cut off from its friend-finding feature in April. And the idea of turning burst fires into an animation is reminiscent of the Google Photos animation feature, though you have to shoot Boomerangs in-app. Instagram doesn’t seem afraid to look at what’s exciting photo sharers and see if it can work that into its product, even if it gets called out for copying.

Boomerang works suspiciously similar to Phhhoto, an upstart Instagram competitor for shooting tiny GIFs that Instagram cut off from its friend-finding feature in April. And the idea of turning burst fires into an animation is reminiscent of the Google Photos animation feature, though you have to shoot Boomerangs in-app. Instagram doesn’t seem afraid to look at what’s exciting photo sharers and see if it can work that into its product, even if it gets called out for copying.

10 tips for creating the perfect Boomerang (HINT: It's not the same as getting a great GIF)

10 tips for creating the perfect Boomerang (HINT: It's not the same as getting a great GIF)

Returning small "Batmans boomerang" - possibly boomerang for children. Designed in Lithuania. International patent (WO/2007/029993 BOOMERANG FOR SPORT).

Returning small "Batmans boomerang" - possibly boomerang for children. Designed in Lithuania. International patent (WO/2007/029993 BOOMERANG FOR SPORT).

boomerang19.gif (818×679)

boomerang19.gif (818×679)

Introducing Boomerang from Instagram  Very cool!!! I love boomerang its very fun to watch. Maybe can have like a GIF/Boomerang of our staff.  For the GIF it can be like "me at work" "me at play" kind of thing. So its one image/a short video of them doing YCS stuff and then them doing fun stuff out of work! kind of adds a human element and stuff hehe.

Introducing Boomerang from Instagram Very cool!!! I love boomerang its very fun to watch. Maybe can have like a GIF/Boomerang of our staff. For the GIF it can be like "me at work" "me at play" kind of thing. So its one image/a short video of them doing YCS stuff and then them doing fun stuff out of work! kind of adds a human element and stuff hehe.

Sailor moon: this was my first anime...oh my gosh! I was so obsessed! I still am, and sailor moon taught me so much, and was my outlet from stressful schooldays #otakupride2015

Sailor moon: this was my first anime...oh my gosh! I was so obsessed! I still am, and sailor moon taught me so much, and was my outlet from stressful schooldays #otakupride2015

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