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I like that the name and logo are incorporated together. And the stark lines make me think of the frameworks we use.

I like that the name and logo are incorporated together. And the stark lines make me think of the frameworks we use.

Basin White, Logo  Duffy & Partners, Minneapolis, Minnesota, 2007  Description    Bath-and-body retailer Basin decided to launch a second, more upscale concept: Basin White. Black-and-white brand and graphic designs reflect a sense of understated elegance and luxury, and accentuate the beauty of the products they package simply.

Basin White, Logo Duffy & Partners, Minneapolis, Minnesota, 2007 Description Bath-and-body retailer Basin decided to launch a second, more upscale concept: Basin White. Black-and-white brand and graphic designs reflect a sense of understated elegance and luxury, and accentuate the beauty of the products they package simply.

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