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Pathway Logo + Brand by Bryant Hodson, via Behance. Typogram. Identity. Typography. Design.

Pathway Logo + Brand by Bryant Hodson, via Behance. Typogram. Identity. Typography. Design.

I like how they flipped the "s" and the "i" to make an "?" and "!". It shows confusion while spelling it.

I like how they flipped the "s" and the "i" to make an "?" and "!". It shows confusion while spelling it.

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