The Scoop on Powerful Branding — Start with your Brand's "Why" - | Business branding inspiration, Branding, Brand strategy
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The Scoop on Powerful Branding — Start with your Brand's "Why" -
When approaching brand strategy, the number one question to ask is, “WHY does your brand exist?” It sounds simple, but it can be hard to answer on a deeper level when you sit with it. Your brain might initially think of statements like, “I wanted to make more money” or “I wanted to be my own boss and be in control of my own path”, but these are merely surface-level answers. Here's how I apply Simon Sinek's golden circle theory to brand strategy. #startwithwhy#brandstrategy#designertraining
