Skip to content
Search for easy dinners, fashion, etc.
When autocomplete results are available use up and down arrows to review and enter to select. Touch device users, explore by touch or with swipe gestures.
Brand identity - Brand diamond | Brand book, Brand identity, Modern branding
Explore
Design
a diagram with the words brand diamond on it
three-brains.com

Brand identity - Brand diamond

The Brand Diamond is a way of organising Brand Identity assets, with starts with the positioning statement, and the. brand essence and core values and personality at the centre. The next “layer” covers tangible brand assets like the brand name, colour palette, key audio, sales story, key visual and icon, The outer layer covers key elements of the marketing mix – the product, packaging, price, promotion, communications and key brand imagery.
threebrainsau
Three-Brains

Comments