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OCAD University logo and visual identity, by Bruce Mau Design, Toronto | Identity card design, Visual identity, Bruce mau design
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a hand holding a black and white id card with the name ocad on it
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OCAD University logo and visual identity, by Bruce Mau Design, Toronto

OCAD University, Canada’s pre-eminent art and design university, had achieved degree-granting status and with that, a new name reflecting that status. They needed a new visual identity that would reflect the path of a 135-year-old institution moving quickly into the future
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