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Are you losing clients to boring brand proposals?
The problem with most brand proposals I see is they are too much of.... Me me me (who I am, my philosophy on brand, my experience…) Followed up with Here’s a laundry list of what you are gonna get (eg brand guidelines, BS workshop, logo, templates etc). Then on to the timeline and price. If they are done wrong, a proposal can remove all the trust, urgency and authority you’ve built up simply because they feel too generic. Here's a better idea.
