The Headline Twist. I especially like this one since the twist is introduced so early in the sentence, but still plays off perfectly thanks to the change in typeface and size, as well as the visual aid in the lower right.
I really like how the Surfrider Foundation have represented the effects of plastics in the ocean. Showing the plastic in sushi which is sea food to represent the ocean I think is a clever and very creative way to grab people's attention.
A great way to get people to reach for your product, design stickers that go with the door handles. That’s what Tyskie Beer did. When you reach to open the door, Tyskie makes it looks like you are actually reaching for a refreshing Tyskie beer.