The Cartier love bracelet was first seen in the summer of 1969, created by the late Aldo Cipullo, whose early work for Cartier focused on modern interpretations of ancient designs and legends. The Love Bracelet was Cipullo's interpretation of the Chastity Belt ensuring fidelity if not love. Cartier presented his-and-hers bracelets to 25 famous couples including Elizabeth Taylor & Richard Burton, Ali McGraw & Steve McQueen, and the Duke & Duchess of Windsor.