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Don’t Overlook Seniors in Your Next Digital Advertising Campaign

Seniors using Internet, Social Networks, Smartphones and Digital Video consumption as compared to overall user base (US)

7 Ways to Measure the Success of Your Digital Ad Campaigns

Here are seven metrics you can and should be using to measure the success of your digital ad campaigns.

Mobile Trumps Desktop in Paid Search Click Share [Study]

Report: 25 percent of Search Clicks Now From Mobiles Devices - By Greg Sterling for Search Engine Land, Report by The Search Agency

A significantly larger percentage of respondents, 53%, indicated that they planned to shop on Black Friday. And there were clear signs that ...

Primary Location Where US Internet Users Plan to Shop on Black Friday (Sep

Share of Sales Lift Among US Households Exposed to a CPG Brand Campaign, by Media and Buyer Type, 2013 (% of total)

When analysts and stakeholders talk about and analyze mergers and acquisitions, they often use the terms synergy and to describe the ideal result that the "sum" of the two companies is greater than what they could achieve on their … Continued

Mothers are the main holiday shoppers in most American and Canadian households, and 70% of them plan to do at least some online shopping this year, according to an Adroit Digital poll. In addition, about 50% plan to use their mobile devices to find deals and compare prices

Are Mothers the Key to Holiday Shopping Campaigns?

Newsflash: Digital Advertising is on the Rise

Digital advertising is on the rise, and continues to complement print campaigns

The Emergence of Mobile Coupons in Digital Advertising

As more consumers begin to use smartphones, mobile coupons are emerging as a productive digital advertising platform for marketers.

Find out how the latest data and insights on social media networks like Facebook, Instagram, LinkedIn and Pinterest usage in the United States will impact your social media marketing strategy.

Instagram Platform Ripe for Marketers Shows New Research : Social Media Examiner

#CPG Research shows that customers look to brand sites for information, yet many US personal care brand sites are failing to capitalize on this advantage. Many personal care sites do not link to a social media campaign

Personal Care Brands Slow to Take Advantage of Digital Opportunities - eMarketer

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