A brand's journey is a progressive and organised step-by-step plan that is necessary for a brand to grow from the inside out. There should not be any rush when creating a brand. Creating its identity and DNA should be a slow-paced stage of: 1) Deep introspection, 2) Connection with your real purpose, 3) Connection with your values & desires, 4) Future prospection: What do you want for your brand in the future?