IS THE FASHION INDUSTRY FAILING CREATIVES?
Fashion is predicated on remaining ahead of the curve, yet as one of the world's most wasteful industries the future seems dire for emerging designers. Every single one of us engages with fashion on some level, as we dress each day and use clothing to either subconsciously or overtly express our identity. The sheer sca
A LESSON IN DIGITAL MARKETING: GOSSIP GIRL 2.0
If there's one example of unconventional-yet-effective marketing that you look at this year, make it HBO's latest and greatest - Gossip Girl. By utilising the platforms of the moment, the team behind Gossip Girl has taken guerrilla marketing to the next level and extended characters from TV screen to social feed.
THE BUSINESS OF COMMUNITY
It takes a village to raise a child, but what about a business? Your audience, your customers, your fanbase - whatever you refer to them as, they’re likely a huge part of why you do what you do. In saying that, e-commerce is a two way street that should be swept and maintained accordingly.
THE POWER OF BUSINESS COLLABORATION
Business is collaboration; collaboration is business. Allow us to explain. Brand awareness requires lasting connections with your customers, generally through distinctive retail experiences that encourage engagement. Joining forces with a business or person that aligns with your own branding, values, and mission can...
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