News from Play MR - Market Research Australia

Do you want to know more about market research? Looking to have a great relationship with your shoppers, consumers and customers? Catch up with news, tips and tricks from Play MR. We're market research specialists from Sydney, Australia. #research #customers #data
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WHAT'S BREWING? COFFEE INFOGRAPHIC | PLAYMR  infographic, research, beverages

WHAT'S BREWING? COFFEE INFOGRAPHIC | PLAYMR infographic, research, beverages

Is customer profiling worth the effort?  Find out now!   http://buff.ly/1sVuQ8r  #marketing #research #pdtmgt #psychology

Is customer profiling worth the effort? Find out now! http://buff.ly/1sVuQ8r #marketing #research #pdtmgt #psychology

SEGMENTING SHOPPERS: THE GOOD, THE BAD AND THE UGLY  Whether you're looking at your department store or choosing to revamp a speciality department, check out these great little tips from Play MR on how to segment your shoppers.   #retail #marketing #fmcg #stores #fashionretail

SEGMENTING SHOPPERS: THE GOOD, THE BAD AND THE UGLY Whether you're looking at your department store or choosing to revamp a speciality department, check out these great little tips from Play MR on how to segment your shoppers. #retail #marketing #fmcg #stores #fashionretail

CUSTOMER PROFILING: WORTH THE EFFORT?  How do you determine the elements that make a great customer profile? Find out what Play has to say.   #research #marketing #profiling #biz #fmcg

CUSTOMER PROFILING: WORTH THE EFFORT? How do you determine the elements that make a great customer profile? Find out what Play has to say. #research #marketing #profiling #biz #fmcg

PETROL & CONVENIENCE PRICES: HOW MUCH IS TOO MUCH?  Chris from Play MR takes on the pricing issues facing Australian convenience stores and petrol stations when it comes to #FMCG items.   #marketing #biz

PETROL & CONVENIENCE PRICES: HOW MUCH IS TOO MUCH? Chris from Play MR takes on the pricing issues facing Australian convenience stores and petrol stations when it comes to #FMCG items. #marketing #biz

IS YOUR BRAND NAME EASY TO DIGEST?  You’ve worked hard to produce a fabulous new food or drink product, but what should you call it? Choosing the right name could make or break your product – so how do you avoid the pitfalls and land on something that’s new, engaging and mouth-wateringly good?  http://www.playmr.com.au/blog/is-your-brand-name-easy-to-digest   #pdtmgt #branding #naming #marketing

IS YOUR BRAND NAME EASY TO DIGEST? You’ve worked hard to produce a fabulous new food or drink product, but what should you call it? Choosing the right name could make or break your product – so how do you avoid the pitfalls and land on something that’s new, engaging and mouth-wateringly good? http://www.playmr.com.au/blog/is-your-brand-name-easy-to-digest #pdtmgt #branding #naming #marketing

Most of the big fast food chains start out with a couple of signature products: McDonalds has its Big Mac, KFC its Original Recipe Chicken and Domino has the Meat Lovers pizza. But these products can only get them so far. Sooner or later they need to widen their appeal – and that's where market research comes in.  http://www.playmr.com.au/blog/fast-food-passing-the-taste-test  #food #fmcg #marketing #research

Most of the big fast food chains start out with a couple of signature products: McDonalds has its Big Mac, KFC its Original Recipe Chicken and Domino has the Meat Lovers pizza. But these products can only get them so far. Sooner or later they need to widen their appeal – and that's where market research comes in. http://www.playmr.com.au/blog/fast-food-passing-the-taste-test #food #fmcg #marketing #research

Liquid Gold: Breakfast on the run.   The history of convenience foods.   http://www.playmr.com.au/blog/liquid-gold-breakfast-on-the-run-1  #food #retail #fmcg

Liquid Gold: Breakfast on the run. The history of convenience foods. http://www.playmr.com.au/blog/liquid-gold-breakfast-on-the-run-1 #food #retail #fmcg

SHOPPING DECISIONS: FINDING THE LIGHT BULB MOMENT  It’s that vital moment that all brands seek to understand, the crucial point at which all their hard work is rewarded – the decision to purchase. But exactly when does this light bulb moment occur? When does a shopper decide to pick your product off the shelf?  http://www.playmr.com.au/blog/shopping-decisions-finding-the-light-bulb-moment  #packaging #fmcg #retail

SHOPPING DECISIONS: FINDING THE LIGHT BULB MOMENT It’s that vital moment that all brands seek to understand, the crucial point at which all their hard work is rewarded – the decision to purchase. But exactly when does this light bulb moment occur? When does a shopper decide to pick your product off the shelf? http://www.playmr.com.au/blog/shopping-decisions-finding-the-light-bulb-moment #packaging #fmcg #retail


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SEGMENTING SHOPPERS: THE GOOD, THE BAD AND THE UGLY  Whether you're looking at your department store or choosing to revamp a speciality department, check out these great little tips from Play MR on how to segment your shoppers.   #retail #marketing #fmcg #stores #fashionretail

SEGMENTING SHOPPERS: THE GOOD, THE BAD AND THE UGLY Whether you're looking at your department store or choosing to revamp a speciality department, check out these great little tips from Play MR on how to segment your shoppers. #retail #marketing #fmcg #stores #fashionretail

A SIMPLE GUIDE TO PACKAGING MARKET RESEARCH  Considering a packaging makeover for your business? Check out our simple yet effective tips for establishing if it's time to refresh your product.   #branding #marketing #packaging #biz #fmcg

A SIMPLE GUIDE TO PACKAGING MARKET RESEARCH Considering a packaging makeover for your business? Check out our simple yet effective tips for establishing if it's time to refresh your product. #branding #marketing #packaging #biz #fmcg

MARKET RESEARCH: DO YOU REALLY NEED IT?  Let’s face it: Market Research has a gotten a bad name of late.  If you’ve suffered through a 40-minute online questionnaire, had to grade your favourite cheese using a complex 30 statement grid or been quizzed on your inner most emotions about toilet paper – it’s easy to wonder just how your answers are helping.  Check out how Play MR is changing the face of market research.   #research #biz #startup #fmcg #marketing

MARKET RESEARCH: DO YOU REALLY NEED IT? Let’s face it: Market Research has a gotten a bad name of late. If you’ve suffered through a 40-minute online questionnaire, had to grade your favourite cheese using a complex 30 statement grid or been quizzed on your inner most emotions about toilet paper – it’s easy to wonder just how your answers are helping. Check out how Play MR is changing the face of market research. #research #biz #startup #fmcg #marketing

Dry-Aged Beef—Explained! | Men's Health

Dry-Aged Beef Explained!

Dry-Aged Beef—Explained! | Men's Health

Open Ice-Cream Sandwiches - A favourite Singapore street snack and consist of various ice-cream flavours scooped over eye-catching rainbow bread.  http://www.sbs.com.au/food/recipes/open-ice-cream-sandwiches-ice-cream-loti

Open Ice-Cream Sandwiches - A favourite Singapore street snack and consist of various ice-cream flavours scooped over eye-catching rainbow bread. http://www.sbs.com.au/food/recipes/open-ice-cream-sandwiches-ice-cream-loti

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