Panels of spotted gum wood in a variety of tones are used throughout the interior of this Aesop store in Melbourne by Kerstin Thompson Architects

Dark Australian timber lines Aesop Melbourne store

Panels of spotted gum wood in a variety of tones are used throughout the interior of this Aesop store in Melbourne by Kerstin Thompson Architects

League Of Honest Coffee, Melbourne. Love the hand painted plywood front counter and pastel mint espresso machine.

League Of Honest Coffee, Melbourne. Love the hand painted plywood front counter and pastel mint espresso machine.

Sugardough, Brunswick East, Super cute cafe, the courtyard has the prettiest succulents, and big enough to accommodate pram

Sugardough, Brunswick East, Super cute cafe, the courtyard has the prettiest succulents, and big enough to accommodate pram

When marketing to consumers, we have to remember that customers have five senses, not just one or two.  Using sensory marketing focuses on the impact of sensations on the consumer's product experience.  Starbucks would probably not be near as popular if it did not smell good when you walked in.

When marketing to consumers, we have to remember that customers have five senses, not just one or two. Using sensory marketing focuses on the impact of sensations on the consumer's product experience. Starbucks would probably not be near as popular if it did not smell good when you walked in.

The Breakfast Thieves - Cafe - Food & Drink - Broadsheet Melbourne

The Breakfast Thieves - Cafe - Food & Drink - Broadsheet Melbourne

Good One - COFFEE SUPREME - funky hidden coffee place in Auckland but feels like melbourne :)

Good One - COFFEE SUPREME - funky hidden coffee place in Auckland but feels like melbourne :)

Dead Man Espresso - 35 Market Street, South Melbourne. Fantastic coffee, service and atmosphere, this is the perfect venue to visit in between a busy shopping trip to the bustling South Melbourne Market. You won't be disappointed!

Dead Man Espresso - 35 Market Street, South Melbourne. Fantastic coffee, service and atmosphere, this is the perfect venue to visit in between a busy shopping trip to the bustling South Melbourne Market. You won't be disappointed!

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