When marketing to consumers, we have to remember that customers have five senses, not just one or two. Using sensory marketing focuses on the impact of sensations on the consumer's product experience. Starbucks would probably not be near as popular if it did not smell good when you walked in.
Dead Man Espresso - 35 Market Street, South Melbourne. Fantastic coffee, service and atmosphere, this is the perfect venue to visit in between a busy shopping trip to the bustling South Melbourne Market. You won't be disappointed!