Rob Gordon Consumer Behavior Journal

MKTG 3620A: The Beauty of Marketing explained by the Hilarious Robbie Gordon.
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A Heinz print ad that uses humor to grab the attention of the audience. The idea of "all natural", to promote the natural and fresh ingredients in this ketchup, is used to make you laugh. I like how the tomatoes are supposed to resemble female breasts. The idea was brilliant. I didn't think Heinz did ads like this, But it made me laugh so I approve. Clever Advertising, Advertising Poster, Advertising Campaign, Advertising Design, Street Marketing, Guerilla Marketing, E-mail Marketing, Marketing And Advertising, Ad Design
A Heinz print ad that uses humor to grab the attention of the audience. The idea of "all natural", to promote the natural and fresh ingredients in this ketchup, is used to make you laugh. I like how the tomatoes are supposed to resemble female breasts. The idea was brilliant. I didn't think Heinz did ads like this, But it made me laugh so I approve.
Interesting ad by AA. Shocking to some and disgusting to others. But they are trying to scare their audience. An anti-alcohol campaign, interesting idea. Beer Advertising, Creative Ads, Creative Posters, Easy Craft Projects, Craft Work, Christmas Decorations To Make, Christmas Diy, Sober Life
Binaria.sk | Tvorba a správa webových stránok
Interesting ad by AA. Shocking to some and disgusting to others. But they are trying to scare their audience. An anti-alcohol campaign, interesting idea.
This ad is very creative. However, it doesn't really make sense to me. Its highly effective in getting my attention. But why is it a Popsicle? Heineken print advertisement. I love how it's so simple and deliciously creative as an ad. Wonderful art direction as well. Creative Advertising, Advertisement Examples, Beer Advertisement, Facebook Advertising
This ad is very creative. However, it doesn't really make sense to me. Its highly effective in getting my attention. But why is it a Popsicle? Heineken print advertisement. I love how it's so simple and deliciously creative as an ad. Wonderful art direction as well.
A funny DUREX ad that uses humor and interpretation to communicate their message. They kept it simple using little text and letting the audience interpret the ad. I like how the colors represent gender here. Hilarious ad. Ad Campaign, Durex, Balloon Dog, Balloon Animals
A funny DUREX ad that uses humor and interpretation to communicate their message. They kept it simple using little text and letting the audience interpret the ad. I like how the colors represent gender here. Hilarious ad.
Cool idea for an ad here. Goodyear uses love to communicate the two elements their product, and road. I find it interesting that Goodyear would use the approach, but it is very interesting and I like it. Art Direction Advertising, Graphic Design Advertising, Print Advertising, Advertising Photography, Children Advertising, Learn Marketing, Photoshop
gutewerbung.net
Cool idea for an ad here. Goodyear uses love to communicate the two elements their product, and road. I find it interesting that Goodyear would use the approach, but it is very interesting and I like it.
A print ad that uses the concept of two half's make a whole. This is an effective communication method for Oreo. I like the idea of making two cookies friends and using that idea to promote the cookie as a whole. Poster Design, Food Graphic Design, Digital Advertising, Cookies Oreo, Oreo Cupcakes, Oreo Cake
A print ad that uses the concept of two half's make a whole. This is an effective communication method for Oreo. I like the idea of making two cookies friends and using that idea to promote the cookie as a whole.
This ad uses sex appeal and stereotypes to communicate it's message. Well it worked. Being a man, this is exactly all I need in my fridge. Also I love the girl. She is gorgeous. Pinup Art, Pin Up Girl Vintage, Vintage Pinup, Images Vintage, Vintage Posters, Pub Vintage
Larry Puzniak - Brand Kemosabe | Creative Director
This ad uses sex appeal and stereotypes to communicate it's message. Well it worked. Being a man, this is exactly all I need in my fridge. Also I love the girl. She is gorgeous.
Effective ad that communicates it's message very well. Describing how animals do not enjoy hair loss. This ad also uses a little humor to get the attention of the reader. I enjoyed this ad and think it is an effective ad. Ad Of The World, Animals Of The World, Guerrilla Advertising, Advertising Ideas
Nutrivet: Cat, Dog • Ads of the World™ | Part of The Clio Network
Effective ad that communicates it's message very well. Describing how animals do not enjoy hair loss. This ad also uses a little humor to get the attention of the reader. I enjoyed this ad and think it is an effective ad.
I had to stop and analyze this ad. At first I didn't get it. It took me a minute. I find it very strange that a bug repellent would go to this extreme to communicate their message. But it definitely got my attention so I give them an "A" for that! Creative Advertising Campaign, Healthcare Advertising, Social Marketing, Mosquito Spray, Bbdo, Great Ads
Vapona: The meal • Ads of the World™ | Part of The Clio Network
I had to stop and analyze this ad. At first I didn't get it. It took me a minute. I find it very strange that a bug repellent would go to this extreme to communicate their message. But it definitely got my attention so I give them an "A" for that!
Great ad for Alka Seltzer using imagery to grab the attention of its audience. I love how complex this ad is. Not only is the burger being dissolved, but they used the concept of a water balloon popping to communicate how effective their product is. Love it. Print Ads, Food Poster Design, Food Design, Poster Designs, Design Posters
Alka Seltzer: Squid, Ostrich, Marlin, Hamburger, Chicken • Ads of the World™ | Part of The Clio Network
Great ad for Alka Seltzer using imagery to grab the attention of its audience. I love how complex this ad is. Not only is the burger being dissolved, but they used the concept of a water balloon popping to communicate how effective their product is. Love it.
Great ad for the Splashdown Waterpark. It uses a funny slow motion picture to communicate it's message. I love how simply they put together this ad. They didn't have to say much, you automatically know what they are trying to communicate. Commercial Ads, Funny Ads, Consumer Behaviour, Water Park
Splashdown Waterpark: Shaky mom, Shaky boy, Shaky dad, Collateral Damage • Ads of the World™ | Part of The Clio Network
Great ad for the Splashdown Waterpark. It uses a funny slow motion picture to communicate it's message. I love how simply they put together this ad. They didn't have to say much, you automatically know what they are trying to communicate.
Using a real potateo to promote fresh ingredients is a great angle for Mcdonalds to take. Espically since many people already have a negative view of the company, including myself. Its a great ad and a great idea. However, i don't believe that McDonald's uses fresh ingredients. Nor do I believe that their food is any good. But this is an interesting ad. Especially with the carving of the fries. Guerrilla Marketing, Learn Advertising
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Using a real potateo to promote fresh ingredients is a great angle for Mcdonalds to take. Espically since many people already have a negative view of the company, including myself. Its a great ad and a great idea. However, i don't believe that McDonald's uses fresh ingredients. Nor do I believe that their food is any good. But this is an interesting ad. Especially with the carving of the fries.
This ad hit me because it uses my birth year. I automatically focused on the ad only because they used my birth year. Therefore this is an effective method of grabbing the attention of their audience. This ad also has a powerful message of life and death. This is a powerful ad and does a great job of communicating wearing your seat belt to save your life.
NameBright - Coming Soon
This ad hit me because it uses my birth year. I automatically focused on the ad only because they used my birth year. Therefore this is an effective method of grabbing the attention of their audience. This ad also has a powerful message of life and death. This is a powerful ad and does a great job of communicating wearing your seat belt to save your life.
This is a great example of imagery and humor used to communicate a funny message. The fact that it is so scary that it scares Jason. I love the fact that he is holding a Chucky doll as well. Screamfest (independent horror film festival) Arte Horror, Horror Art, Horror Movie Characters, Horror Movies, Dark Beauty, Funny Horror, Horror Icons, Fright Night, Friday The 13th
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This is a great example of imagery and humor used to communicate a funny message. The fact that it is so scary that it scares Jason. I love the fact that he is holding a Chucky doll as well. Screamfest (independent horror film festival)
The Sopranos campaign; A funny way to promote the show. If this was real I think this is an excellent and funny way to promote the show. I would have made the sopranos bumper sticker a little more obvious. The first thing people see is the arm and I am sure they overlook the tiny sticker. But a great idea. Marketing Viral, Guerilla Marketing Examples, Experiential Marketing, Marketing Digital, Outdoor Advertising
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The Sopranos campaign; A funny way to promote the show. If this was real I think this is an excellent and funny way to promote the show. I would have made the sopranos bumper sticker a little more obvious. The first thing people see is the arm and I am sure they overlook the tiny sticker. But a great idea.
Very good ad that aims at hitting emotions. WWF is trying to show how animals are just as important as human lives. Very dramatic and effective ad. Social Advertising, Social Ads, Creative Design
Very good ad that aims at hitting emotions. WWF is trying to show how animals are just as important as human lives. Very dramatic and effective ad.
"Scarves to die for." This ad is a little extreme to me. Anytime you incorporate death with an ad, it is always a slippery slope. Very effective in getting the attention of a reader by using the shock value. However, I would use a different approach. Advertising Agency, Ad Agency, Creative Director, Art Director, Best Ads
Ads of the World™
"Scarves to die for." This ad is a little extreme to me. Anytime you incorporate death with an ad, it is always a slippery slope. Very effective in getting the attention of a reader by using the shock value. However, I would use a different approach.
Not sure what Mayonnaise has to do with Christmas. But I do like the red and the Santa spoon. It would be a good ad to say "Happy Holidays" to Hellmann's customers. However, I do not see this ad as being highly effective. Creative Advertising Design, Ads Creative, Christmas Adverts, Christmas Advertising
28 Most Creative Christmas Advertisements
Not sure what Mayonnaise has to do with Christmas. But I do like the red and the Santa spoon. It would be a good ad to say "Happy Holidays" to Hellmann's customers. However, I do not see this ad as being highly effective.
This ad is colorful and very eye catching. I like this ad because it uses many elements to communicate. You really understand what they are trying say However, You do not know what product they are trying to promote. I see a small product at the bottom right corner. But I do not know what "Signal" is. Turns out it is Sensitive Toothpaste. But if I had not looked it up I would have figured it was heartburn medicine. I would have put more text describing the product. Beauty Advertising
Signal: Gauntlet
This ad is colorful and very eye catching. I like this ad because it uses many elements to communicate. You really understand what they are trying say However, You do not know what product they are trying to promote. I see a small product at the bottom right corner. But I do not know what "Signal" is. Turns out it is Sensitive Toothpaste. But if I had not looked it up I would have figured it was heartburn medicine. I would have put more text describing the product.
Effective ad communicating the message of how coffee and their product gives you energy. The On/Off Switch illustrates life and how after drinking this coffee you can automatically become ready for the day. Coffee Advertising
gutewerbung.net
Effective ad communicating the message of how coffee and their product gives you energy. The On/Off Switch illustrates life and how after drinking this coffee you can automatically become ready for the day.
This ad uses imagery to communicate it's message of grooming. It also uses humor to engage an grab the attention of the reader. This magazine ad is highly effective in communicating it's message. And what a simple message it is. All they had to do was put a portrait of a well groomed man on a chest and you automatically know what the ad is trying to promote. Hair Advertising, The Art Of Shaving, Graphic Design Lessons, Shaving & Grooming
The Art of Shaving: Chest • Ads of the World™ | Part of The Clio Network
This ad uses imagery to communicate it's message of grooming. It also uses humor to engage an grab the attention of the reader. This magazine ad is highly effective in communicating it's message. And what a simple message it is. All they had to do was put a portrait of a well groomed man on a chest and you automatically know what the ad is trying to promote.
WWF Campaign – Stop One Stop Them All Leo Burnett Australia, campaign for WWF and animals’ protection that shows a hierarchical pyramid with the different actors that are a danger for animals : from the poachers to the client, through the seller. On the slogan : “Stop one, stop them all”, to discover. Business And Advertising
WWF Campaign – Stop One Stop Them All
WWF Campaign – Stop One Stop Them All Leo Burnett Australia, campaign for WWF and animals’ protection that shows a hierarchical pyramid with the different actors that are a danger for animals : from the poachers to the client, through the seller. On the slogan : “Stop one, stop them all”, to discover.
This is an excellent idea for any toothpaste, gum, mint, or mouthwash ad. This Ad does an excellent job of communicating it's message of "eliminate bad breath" by using a dirty sock for the tongue. I feel like many companies could use this idea/concept and simply change up the sock with anything else that is smelly. Great concept for any fresh breath product. Contextual Advertising
Sock
This is an excellent idea for any toothpaste, gum, mint, or mouthwash ad. This Ad does an excellent job of communicating it's message of "eliminate bad breath" by using a dirty sock for the tongue. I feel like many companies could use this idea/concept and simply change up the sock with anything else that is smelly. Great concept for any fresh breath product.
Mercedes-Benz has always been know to advertise a lot during the holidays. This ad is simple and uses subliminal messages to get into your head. They want you to buy their cars for a loved one for Christmas. I could see however, that this ad may be offensive to people that do not celebrate Christmas. Christmas Advertising Design Marketing, Marketing Design, Christmas Advertising Campaigns
Mercedes-Benz has always been know to advertise a lot during the holidays. This ad is simple and uses subliminal messages to get into your head. They want you to buy their cars for a loved one for Christmas. I could see however, that this ad may be offensive to people that do not celebrate Christmas.
This creative Ben & Jerry's Ad shows many colors. It draws your attention to the product. It also shows how they use fresh products in their ice cream. There is also text at the bottom that is very informative about the fresh Cocoa in this ice cream. Great ad. Ben Und Jerrys, Cage Free Eggs, Award Winning Photography
This creative Ben & Jerry's Ad shows many colors. It draws your attention to the product. It also shows how they use fresh products in their ice cream. There is also text at the bottom that is very informative about the fresh Cocoa in this ice cream. Great ad.
This Axe ad shows how chaos and love can erupt when using Axe's new product shown here. Axe has always bee crazy with their ads and now several print ads like this are popping up aiming at the youth to target their emotions and spark their wonder about love. For example, "Would using Axe really help me get a girl like this?" Media Campaign, Funny Commercial Ads
This Axe ad shows how chaos and love can erupt when using Axe's new product shown here. Axe has always bee crazy with their ads and now several print ads like this are popping up aiming at the youth to target their emotions and spark their wonder about love. For example, "Would using Axe really help me get a girl like this?"
Love this ad. Probably one of my favorites. It just put a smile on my face. This is to suppose to compare to how humans look when they lose weight. The ad is promoting this healthy dog food. I would buy this product just for this ad. It is awesome. The smile on the dog's face makes it perfect. Obviously not real, but still an excellent idea for an ad for dog food. Food Advertising, Food Ads, Animal Pictures, Funny Pictures, Animals Photos
gutewerbung.net
Love this ad. Probably one of my favorites. It just put a smile on my face. This is to suppose to compare to how humans look when they lose weight. The ad is promoting this healthy dog food. I would buy this product just for this ad. It is awesome. The smile on the dog's face makes it perfect. Obviously not real, but still an excellent idea for an ad for dog food.
This ad describes the imagination in children. For adults it sparks the inner child in every adult. For kids it shows how your imagination can spark so easily. I like this ad because it appeals to more than one demographic. It is a great example of brand familiarity because they did not even have to describe their product or what it does, automatically everyone knows what Duracell does. Poster Print, Creative Poster Design
Duracell Ad Campaign
This ad describes the imagination in children. For adults it sparks the inner child in every adult. For kids it shows how your imagination can spark so easily. I like this ad because it appeals to more than one demographic. It is a great example of brand familiarity because they did not even have to describe their product or what it does, automatically everyone knows what Duracell does.