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White Roof Project: Greenpeace's new ad campaign to promote painting roofs with reflective white paint to conserve energy and cool down local environments. #Greenpeace #White_Roof_Project #Energy_Conservation

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White Roofs Catch On as Energy Cost Cutters

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A city-backed project NYC °CoolRoofs is working with property owners to incentivize covering roofs with reflective white material. So far they've already coated 1.5 million square feet of roof and aim to coat one million more. A grassroots initiative, White Roofs Project, plans to give an entire block in the East Village the white roof treatment in August. (They've also created a great infographic explaining the importance of their work). If you live in New York, sign up here to volunteer…

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Soon to be white roof in NYC!

On the hottest day of the New York City summer of 2011, some traditional black roof surfaces reached 170 F, while an experimental “white roof” came in at a relatively cool 128.