The latest research from scientists at Columbia University and NASA confirms common sense

The latest research from scientists at Columbia University and NASA confirms common sense

Could white be the new green? #whiteroof

Could white be the new green? #whiteroof

white-roof

white-roof

Mayor Bloomberg painting roofs white

Mayor Bloomberg painting roofs white

White roof temp stats!

White roof temp stats!

On the hottest day of the New York City summer of 2011, some traditional black roof surfaces reached 170 F, while an experimental “white roof” came in at a relatively cool 128.

On the hottest day of the New York City summer of 2011, some traditional black roof surfaces reached 170 F, while an experimental “white roof” came in at a relatively cool 128.

White roof at WalMart in San Diego to save energy costs!

White Roofs Catch On as Energy Cost Cutters

White roof at WalMart in San Diego to save energy costs!

Soon to be white roof in NOHO!

Soon to be white roof in NOHO!

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