Mayor Bloomberg painting roofs white

Mayor Bloomberg painting roofs white

White Roof Project: Greenpeace's new ad campaign to promote painting roofs with reflective white paint to conserve energy and cool down local environments. #Greenpeace #White_Roof_Project #Energy_Conservation

White Roof Project: Greenpeace's new ad campaign to promote painting roofs with reflective white paint to conserve energy and cool down local environments. #Greenpeace #White_Roof_Project #Energy_Conservation

A city-backed project NYC °CoolRoofs is working with property owners to incentivize covering roofs with reflective white material. So far they've already coated 1.5 million square feet of roof and aim to coat one million more. A grassroots initiative, White Roofs Project, plans to give an entire block in the East Village the white roof treatment in August. (They've also created a great infographic explaining the importance of their work). If you live in New York, sign up here to volunteer…

A city-backed project NYC °CoolRoofs is working with property owners to incentivize covering roofs with reflective white material. So far they've already coated 1.5 million square feet of roof and aim to coat one million more. A grassroots initiative, White Roofs Project, plans to give an entire block in the East Village the white roof treatment in August. (They've also created a great infographic explaining the importance of their work). If you live in New York, sign up here to volunteer…

Could white be the new green? #whiteroof

Could white be the new green? #whiteroof

Red barn, white roof

Red barn, white roof

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