The latest research from scientists at Columbia University and NASA confirms common sense
Could white be the new green? #whiteroof
Mayor Bloomberg painting roofs white
White roof temp stats!
On the hottest day of the New York City summer of 2011, some traditional black roof surfaces reached 170 F, while an experimental “white roof” came in at a relatively cool 128.
White roof at WalMart in San Diego to save energy costs!
Soon to be white roof in NOHO!
paint the roofs white!
White walls and roof with a dark gutter line.