Advocacy Campaign Examples

This board highlights compelling graphics created by organizations for their advocacy campaigns. We hope they spark new ideas and get you thinking about your next campaign. Be sure to also check out Spitfire's Planning to Win guide before you start planning it! Visit http://planningtowin.org/ or shoot us an email at PlanningtoWin@SpitfireStrategies.com.

88 Pins

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Health Insurance Plans

Health Insurance Coverage

All Insights • The David and Lucile Packard Foundation

The David and Lucile Packard Foundation’s infographic breaks down children’s healthcare coverage by analyzing a range of factors while unifying their message through visual consistency and clarity.

About Computer Science

From Commodore 64 to iPads: Decoding the Success of Computer Science in the Classroom - Spitfire Strategies

From Commodore 64 to iPads: Decoding the Success of Computer Science in the Classroom

a map of the united states with all major cities and their name in english or spanish

This Crazy Offensive Map Compares U.S. States' Education Levels to Foreign Countries

This graphic takes an out-of-the-box approach to illustrating the U.S. education system. This map shows how U.S. education levels are lacking when compared to global standards, ranking 28th for math and science internationally.

Private Companies Profit from Almost Every Function of America’s Criminal Justice System - In the Public Interest

In The Public Interest’s infographic clarifies how every potential path within America’s criminal justice system benefits private companies. By using clear and consistent design, this graphic illustrates all possible options within the criminal system and demonstrates how misdemeanor, felony and immigration offense charges all benefit private entities. It’s impossible for the viewer to ignore the private gain within America’s criminal justice system.

$what goes in and out of hydraulic fracturing? by scrolll down$

Web Layout

Web Layout Inspiration

Index of

This is an example of a virtual infographic. We've never seen anything like it and wanted to share. It neatly explains the complicated process of fracking and ends with a clear ask. It can be found here: http://www.dangersoffracking.com/

an info sheet with different types of graphs

Inbound Marketing

Different Generations

Social Media Infographic

Infographic Marketing

Social Media Trends

Business Education

Content Marketing Strategy

Content Strategy

Blogging For Beginners

The Generational Content Gap: How Different Generations Consume Content Online [INFOGRAPHIC]

Today's pin is an infographic explaining how Millennials, Gen Xers, and Boomers consume content differently. Some good tips for campaigns targeting specific age groups.

United Nations Environment Programme

Environmental Conservation

Life On Earth

Sustainable Tourism

This graphic uses geographic shapes with contrast in color and font size to draw the eye to the most important messages. Large, bold numbers hit home for viewers when they realize the stark contrast between how many people and living things depend on the ocean and how little of it is protected. Although alarming and visually striking, this graphic does not provide a call to action.

two beer labels with an image of a snake and a glass of beer on it

Not everyone supports the same issue for the same reason. This is a fun example of audience targeting from Missouri Coalition for the Environment. Check out more about this group’s efforts to purify Missouri’s water at http://moenviron.org/.

an info poster with many different types of boats in the water and on top of each other

Environmental Science

This graphic's simplistic color scheme and easy to read text (major points in all caps, for example) makes it visually appealing. Second, it conveys numbers in different ways, including a pie chart, a bar chart, and a pictogram. This variety prevents the reader from being overwhelmed by numbers while still visually emphasizing the scale of those numbers. Third, it relates the issue into real dollars and cents, showing the average cost to the Canadian taxpayer.

Environmental Facts

About Trees

Infographic Inspiration

This graphic shows the amount of paper used by Americans in a year. Represented physically by dump trucks and the trees that are cut down and killed, viewers are able to solidify what is often a vague concept to many people. More of an impression is made by showing consumers a visual of the environmental impact they make in their everyday lives, and the amount of change it is possible to make in a year.

an info sheet with information about women in america

This infographic displays the disparities between the wages of women and men, including the even greater effects to African American and Hispanic women. Ultraviolet highlights the weight of this disparity by comparing the money never seen by these women in their pay checks to the cost of everyday services like child care and health insurance premiums.

an abstract painting with many different colors and patterns on it's sides, including the lines

We Bare Bears Wallpapers

Environmental Justice

Arrested Development

Power Energy

Clean Energy

This infographic encourages activism by recognizing and validating past activism "We are winning the fight" ... "And it is thanks in part to your citizen activism." It also has a clear ask- calling on viewers to watch a new video on the US coal industry and climate change.

a poster with the words, we could spend $ 350 a year to prepare for school

Pre School

Health

Architectural Lettering

Another great graphic from Health Happens Here that reminds us where our funding should be going! The building juxtaposed prison and building blocks reinforce the message. #DoTheMath #SchoolsNotPrisons

This infographic from California Children's Health Initiatives presents trends on children's health insurance coverage in California and seeks to recognize #MyHiddenHero, the people who help families #GetCovered. A great example of connecting online activism with existing organizing efforts. Intellectual Health, Car House, Fast Facts, Insurance Coverage, Health Blog, Kids Health

This infographic from California Children's Health Initiatives presents trends on children's health insurance coverage in California and seeks to recognize #MyHiddenHero, the people who help families #GetCovered. A great example of connecting online activism with existing organizing efforts.

an info sheet with different types of surfboards on the top and bottom half of it

School Slogans

Education Facts

Educational Infographic

Early Childhood Development

Childhood Development

This infographic on "The Perks of Preschool" connects early education to adult poverty, incarceration, drug use and unemployment. However, it does not dwell on the negative, but rather demonstrates the potential impacts of early education.