Stories are powerful tools to connect to any audience. In fact, they are probably THE most important connection tool speakers and trainers should have in their toolbox. So where do you get stories and how do you determine which ones to tell as part of your speaking or training programs?
Training comes in many forms: classroom, live online, recorded sessions, webinars, podcasts, coaching, etc. And, the industry is changing rapidly with new techniques discovered every day. Most successful businesses realize that proper training can is a key cornerstone in increased earnings. Investing in training is vital to success. All of us share the common goal of wanting to improve our commitment to staff training, but find it challenging in these days of cost reductions.
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Training is an investment in the future of the company and its employees and companies are understandably concerned about the payback. Building skills and improving knowledge helps companies stay competitive and the immediate benefits of training are generally spelled-out in the course description and syllabus. But, if there is a larger group to train than the budget will allow, a company may benefit from training the trainer, which will enable them to leverage their training investment.