State of Social '21

TAME THE CHAOS If there was a word to best describe the moment, we think it's chaos. But that's how marketers like it right?! Join us August 24 & 25 as we try to tame the chaos that is digital marketing.
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Check out the experience-packed State of Social ‘21
The world’s brightest digital-marketing brains? Tick. Killer keynotes? Tick. Blistering breakout sessions and wicked workshops? Tick. An experiential extravaganza? Tick, tick, tick.
Check out the experience-packed State of Social ‘21
State of Social ’21 is an event to be experienced in (or with) every sense. Here’s a taste of the surprises and prizes we’ve lined up with our experiential marketing partners.
Media-planning mastermind Michael Wretham is teaching at SOS21
Media-planning mastermind Michael Wretham is teaching at SOS21 Michael’s breakout session on Day One of State of Social ’21 is a must-see 30-min masterclass in how to determine and improve the effectiveness and ROI of your campaigns. Where do digital and social channels fit into the big campaign picture? What metrics matter in digital and social? When does social work? When doesn’t it? Michael has the answers for you. And a plan.
Dear Storyteller’s Mike Drysdale signs up for State of Social ‘21
How do you plan and create content so good, so entertaining that your customers go looking for it? Or even (cue fanfare) pay for it? Find out at Mike’s ‘Building Brand Equity Through Branded Entertainment’ workshop at #StateofSocial21. With tips, insights, practical lessons and a heap of real-world case studies, Mike has a treat in store for you.
Frequently Asked Questions // State of Social 2025
You’ve heard the online chatter. You’ve seen last year’s vids. But what exactly is State of Social? It’s everything you want in a digital and social marketing conference. And more. Much more.
Aviation Gin's Adrian Molina to speak at State of Social '21
Where is he taking his marketing strategy and digital tactics next on Aviation’s round-the-world trip? How did he deal with 2020’s turbulence and avoid a one-way ticket to the funny farm? And how will he nail Aviation’s landing on the other side of the pandemic? Get the answers to these and many more pun-laiden questions at State of Social ’21.
Bennet+Co’s Dave Stewart is demystifying deepfakes at SOS21
Scratch below the surface of deepfakes. What are they? How can you spot them? Or make them? What are the legal and cultural implications for celebrities, brands and society? And did Barrack Obama really call Donald Trump a dipshit? From political disruption and cybercrime to revenge and fake celebrity porn, Dave’s breakout session – Deepfaked: Sowing Chaos in Privacy and the Erosion of Trust – will answer all your questions.
State of Social: Social Media & Digital Marketing Conference 2025
We get it. Budgets are tight. You’re bombarded with online courses for this and that. Why should you invest in a ticket for #StateofSocial21? It’s for anyone with a marketing budget. So that’s everyone. Digital is part of everyone’s marketing mix. Even the most digitally challenged brands have a digital footprint and online reputation to protect and grow. #StateofSocial21 is all about helping you do just that. Check out our completely impartial pros-and-cons list.
Don’t freak out about the future. Geek out with Rae Johnston at SOS21
The perfect closing keynote for Day One of #StateofSocial21, Rae will shine a light into the future’s darkest recesses. Exploring and expanding on all the geeky stuff she knows and loves, she’ll be talking STEM (science, technology, engineering, and mathematics), emerging technologies and more. What’s the next big thing after the next big thing? Who will disrupt the disruptors? Where’s it all heading, and why? And what do we need to know about as marketers?
Podcasting 101 with Zach Kangelaris at State of Social '21
Zach joins our growing rollcall of digital marketing royalty at SOS 21, including Aviation Gin’s Adrian Molina and Dear Storyteller’s Mike Drysdale. Watch this space to find out who’s joining them at Optus Stadium on 24 and 25 August.
Create a klick-ass guest experience with Kim McKay at State of Social '21
Kim joins Bonfire’s award-winning Gabe Mach and podcasting pacesetter Zach Kangelaris on the SOS 21 Day Two menu – you have 12 interactive workshops to choose from. Find out who else will be at Optus Stadium on 24 and 25 August.
Convince the boss to pay for your State of Social ticket
Don’t like face-to-face confrontations? If you’d prefer to make your case via email, we’ve got you covered. Simply use our customisable email template. Just copy, paste and customise to boss your boss into buying your #StateofSocial21 ticket.
State of Social '21: Tame the Chaos // State of Social
Who knows what will happen between now and August? But two things are certain. First, August will be here in the blink of an eye. And second, State of Social ’21 ticket prices go up on 31st July. So, don’t delay. Grab your ticket today.
Lift your social game with Up’s Anne Shea at State of Social ’21
Up is Australia’s first and fastest-growing banking app, due in no small part to the Up team’s love of making market-leading moves, like launching the first Australian branded Gamified Effect in TikTok. So, how do Anne and Up do it? Get the lowdown on how to up your innovation, engagement and conversion game, Up-style.
Podcasting 101 with Zach Kangelaris at State of Social '21
How and why does podcasting work for brands? Is it right for yours? What makes a truly addictive podcast? When does podcast advertising make sense? What’s changed in the podcasting universe? What’s going to happen next? And how can you and your brand take advantage of it? From creating captivating podcasts of your own to advertising on great shows, Zach’s one-hour crash course will give you all the answers you need and a plan for how to proceed.