Spell Campaigns

3,507 Pins
·
62 Sections
·
2w
By
SPELL
Lux Lisbon ✧ A capsule of #spellluxlace offering modern romantic with an unexpected edge ~ a blur of fluttering sleeves, delicate frill details and volume to enchant as you move ➿we know we have a community who loves a vintage cream moment and then to unleash their their {Stevie Nicks} rebel spirit so we had to create it in onyx, too…
Lux Lisbon ✧ A capsule of #spellluxlace offering modern romantic with an unexpected edge ~ a blur of fluttering sleeves, delicate frill details and volume to enchant as you move ➿we know we have a community who loves a vintage cream moment and then to unleash their their {Stevie Nicks} rebel spirit so we had to create it in onyx, too…
Lux Lisbon ✧ A capsule of #spellluxlace offering modern romantic with an unexpected edge ~ a blur of fluttering sleeves, delicate frill details and volume to enchant as you move ➿we know we have a community who loves a vintage cream moment and then to unleash their their {Stevie Nicks} rebel spirit so we had to create it in onyx, too…

Spell Elysian Moon ~ 2025

31 Pins
Margi Hour {with a Twist} ~ shot on Film in Sydney🌶️🍸
Margi Hour {with a Twist} ~ shot on Film in Sydney🌶️🍸
Margi Hour {with a Twist} ~ shot on Film in Sydney🌶️🍸

Spell ~ Margi Hour {with a Twist} 🌶️

5 Pins
A private paradise hemmed with fragrant flowers 🌼 turquoise seas lapping a far away shoreline… that seaside holiday feeling 🌞 escaping the norm with Goldie: a line-up of shimmering swim and over-swim silhouettes ~ taking you from barefoot on the beach to the sandy dance floor 🧉
A private paradise hemmed with fragrant flowers 🌼 turquoise seas lapping a far away shoreline… that seaside holiday feeling 🌞 escaping the norm with Goldie: a line-up of shimmering swim and over-swim silhouettes ~ taking you from barefoot on the beach to the sandy dance floor 🧉
A private paradise hemmed with fragrant flowers 🌼 turquoise seas lapping a far away shoreline… that seaside holiday feeling 🌞 escaping the norm with Goldie: a line-up of shimmering swim and over-swim silhouettes ~ taking you from barefoot on the beach to the sandy dance floor 🧉

Spell ~ Starlet 2025

60 Pins
Dive into Splash, our enchanting Holiday ’24 capsule! 🌊 Hand-painted mermaids, rolling waves, and blooming hibiscus capture the timeless magic of the ocean. Whether you’re chasing summer or dreaming of moonlit tides, this collection celebrates the mermaid spirit in all of us. ✨
Dive into Splash, our enchanting Holiday ’24 capsule! 🌊 Hand-painted mermaids, rolling waves, and blooming hibiscus capture the timeless magic of the ocean. Whether you’re chasing summer or dreaming of moonlit tides, this collection celebrates the mermaid spirit in all of us. ✨
Dive into Splash, our enchanting Holiday ’24 capsule! 🌊 Hand-painted mermaids, rolling waves, and blooming hibiscus capture the timeless magic of the ocean. Whether you’re chasing summer or dreaming of moonlit tides, this collection celebrates the mermaid spirit in all of us. ✨

Spell SPLASH ~ 2024

47 Pins
From unraveling to softening, our Sweet Nothings journey continues. Moving into a haze of sunwashed shades in peppermint and sugar plum, ushering in the holiday season. Floaty hemlines, soft hand-feel fabrics, and 1930s-inspired silky silhouettes invite you to layer and love, celebrating the beauty of handcrafted, bespoke finishes that honor heirloom processes.
From unraveling to softening, our Sweet Nothings journey continues. Moving into a haze of sunwashed shades in peppermint and sugar plum, ushering in the holiday season. Floaty hemlines, soft hand-feel fabrics, and 1930s-inspired silky silhouettes invite you to layer and love, celebrating the beauty of handcrafted, bespoke finishes that honor heirloom processes.
From unraveling to softening, our Sweet Nothings journey continues. Moving into a haze of sunwashed shades in peppermint and sugar plum, ushering in the holiday season. Floaty hemlines, soft hand-feel fabrics, and 1930s-inspired silky silhouettes invite you to layer and love, celebrating the beauty of handcrafted, bespoke finishes that honor heirloom processes.

Spell Sweet Nothings ~ 2024

83 Pins
In August, as Summer and Winter meet, we introduced the Rebel Spirit collection. This transeasonal line captures the vibrant, unexpected beauty of our Spell community. With bold prints, dramatic proportions, and flowing silhouettes, Rebel Spirit celebrates unbound femininity and freedom.
In August, as Summer and Winter meet, we introduced the Rebel Spirit collection. This transeasonal line captures the vibrant, unexpected beauty of our Spell community. With bold prints, dramatic proportions, and flowing silhouettes, Rebel Spirit celebrates unbound femininity and freedom.
In August, as Summer and Winter meet, we introduced the Rebel Spirit collection. This transeasonal line captures the vibrant, unexpected beauty of our Spell community. With bold prints, dramatic proportions, and flowing silhouettes, Rebel Spirit celebrates unbound femininity and freedom.

Spell Rebel Spirit ~ 2024

41 Pins

Spell Sunshine Bandit ~ 2024

64 Pins
A capsule shot with @maya.poon drifting through the realms of imagination and desire. Imagined in the era of 70’s muse Talitha Getty, floating through an exotic hallway, styled with ornate trinkets and eclectic fabrics amassed on her travels.

Spell Clairvoyant ~ 2024

25 Pins
Step into FLEUR, vintage romance meets modern rebellion. French-inspired femininity with bohemian whimsy. Delicate lace, buttons, and tassels adorn each piece. Fleur pairs nostalgia with defiance, blending heirloom charm with sustainable fibers. Join us in embracing the past with a rebellious spirit.
Step into FLEUR, vintage romance meets modern rebellion. French-inspired femininity with bohemian whimsy. Delicate lace, buttons, and tassels adorn each piece. Fleur pairs nostalgia with defiance, blending heirloom charm with sustainable fibers. Join us in embracing the past with a rebellious spirit.
Step into FLEUR, vintage romance meets modern rebellion. French-inspired femininity with bohemian whimsy. Delicate lace, buttons, and tassels adorn each piece. Fleur pairs nostalgia with defiance, blending heirloom charm with sustainable fibers. Join us in embracing the past with a rebellious spirit.

Spell Fleur ~ 2024

32 Pins
Discover Bohème - where Parisian flea market treasures inspire timeless chic. Our collection whispers of freedom, beauty, and love, weaving nostalgic motifs in hues of smokey pinks, honeyed amber, and midnight blues. Soft silhouettes and artful gathers capture the essence of feminine insouciance. Join us on a journey where each piece tells a story of opulence and allure. Welcome to Bohème.
Discover Bohème - where Parisian flea market treasures inspire timeless chic. Our collection whispers of freedom, beauty, and love, weaving nostalgic motifs in hues of smokey pinks, honeyed amber, and midnight blues. Soft silhouettes and artful gathers capture the essence of feminine insouciance. Join us on a journey where each piece tells a story of opulence and allure. Welcome to Bohème.
Discover Bohème - where Parisian flea market treasures inspire timeless chic. Our collection whispers of freedom, beauty, and love, weaving nostalgic motifs in hues of smokey pinks, honeyed amber, and midnight blues. Soft silhouettes and artful gathers capture the essence of feminine insouciance. Join us on a journey where each piece tells a story of opulence and allure. Welcome to Bohème.

Spell Bohème ~ 2024

38 Pins
This shoot came to life on the shores of our very own slice of paradise in Byron Bay, fastened from driftwood washed ashore, scattered with shells, vintage lace and a suitcase of worn letters from past travels… reflective of a nomadic soul, never tethered to one place too long, seeking a life that never settles.
This shoot came to life on the shores of our very own slice of paradise in Byron Bay, fastened from driftwood washed ashore, scattered with shells, vintage lace and a suitcase of worn letters from past travels… reflective of a nomadic soul, never tethered to one place too long, seeking a life that never settles.
This shoot came to life on the shores of our very own slice of paradise in Byron Bay, fastened from driftwood washed ashore, scattered with shells, vintage lace and a suitcase of worn letters from past travels… reflective of a nomadic soul, never tethered to one place too long, seeking a life that never settles.

Spell Lovers Beach ~ 2024

25 Pins
Dancing with the essence of storybook heroines 🏔️ Delicate and fierce, soft and bold palettes, a heroine is never just one thing. Echoing the unexpected power of nature - a celebration of the fairytale that exist all around us 🧚‍♀️
Dancing with the essence of storybook heroines 🏔️ Delicate and fierce, soft and bold palettes, a heroine is never just one thing. Echoing the unexpected power of nature - a celebration of the fairytale that exist all around us 🧚‍♀️
Dancing with the essence of storybook heroines 🏔️ Delicate and fierce, soft and bold palettes, a heroine is never just one thing. Echoing the unexpected power of nature - a celebration of the fairytale that exist all around us 🧚‍♀️

Spell Belladonna ~ 2023

53 Pins

Spell Flora ~ 2023

92 Pins

Spell Cha Cha ~ 2023

102 Pins
Yellow Rose calls forth a rebel spirit, old-school Spell vibes with modern twists, and embodies the strengths of a gentle, femenine heart with a fierce, determined soul.
Yellow Rose calls forth a rebel spirit, old-school Spell vibes with modern twists, and embodies the strengths of a gentle, femenine heart with a fierce, determined soul.
Yellow Rose calls forth a rebel spirit, old-school Spell vibes with modern twists, and embodies the strengths of a gentle, femenine heart with a fierce, determined soul.

Spell Yellow Rose ~ 2023

76 Pins
Spell's Racers + Rollers Campaign shot in the Hollywood Hills 🪩🛼
Spell's Racers + Rollers Campaign shot in the Hollywood Hills 🪩🛼
Spell's Racers + Rollers Campaign shot in the Hollywood Hills 🪩🛼

Spell Racers + Rollers ~ 2022

36 Pins
Introducing Utopia, an imaginary paradise 🌴 Utopia is a familiar state of ease and homecoming while at the same time, a perpetual state of anticipation for the unknown ~ for just over every sand dune a new adventure awaits. Banskia Strappy Maxi Dress
Introducing Utopia, an imaginary paradise 🌴 Utopia is a familiar state of ease and homecoming while at the same time, a perpetual state of anticipation for the unknown ~ for just over every sand dune a new adventure awaits. Banskia Travel Scarf & Tyler Wide Leg Pant
Introducing Utopia, an imaginary paradise 🌴 Utopia is a familiar state of ease and homecoming while at the same time, a perpetual state of anticipation for the unknown ~ for just over every sand dune a new adventure awaits. Banksia One Piece. x

Spell Utopia ~ 2022

7 Pins
A Beautiful Chaos. Original artwork, watercolour on paper – reimagined in textile form. By Kylie Caldwell.
A Beautiful Chaos. Original artwork, watercolour on paper – reimagined in textile form. By Kylie Caldwell.
A Beautiful Chaos. Original artwork, watercolour on paper – reimagined in textile form. By Kylie Caldwell.

Spell x Kylie Caldwell

18 Pins
Luciana + Des' wedding at a tuscan inspired villa in the Byron Bay Hinterland.
Luciana + Des' wedding at a tuscan inspired villa in the Byron Bay Hinterland.
Luciana + Des' wedding at a tuscan inspired villa in the Byron Bay Hinterland.

Luciana + Des' Wedding

23 Pins
Muse Charlee Fraser by Emily Yates of @myvisualcurrency for Spell
Muse Charlee Fraser by Emily Yates of @myvisualcurrency for Spell
Muse Charlee Fraser by Emily Yates of @myvisualcurrency for Spell

Age Of Aquarius: THE DAWNING ~ July '21

78 Pins
Muse Fredrika Akander by Emily Yates of @myvisualcurrency
Muse Fredrika Akander by Emily Yates of @myvisualcurrency
Muse Fredrika Akander by Emily Yates of @myvisualcurrency

The Luna Capsule ~ June '21

9 Pins
Muses Susanna Oinonen and Holly Brownshot by Brydie Mack of @wolfcubwolfcub
Muses Susanna Oinonen and Holly Brownshot by Brydie Mack of @wolfcubwolfcub
Muses Susanna Oinonen and Holly Brownshot by Brydie Mack of @wolfcubwolfcub

FOLK SONG ~ May '21

80 Pins
Jessica Gomes shot by Brydie Mack of @wolfcubwolfcub
Jessica Gomes shot by Brydie Mack of @wolfcubwolfcub
Jessica Gomes shot by Brydie Mack of @wolfcubwolfcub

Spell x Outland Denim ~ May '21

14 Pins
SUNDOWN | Muse Billiejean Hamlet photographed on by Jamie Green
SUNDOWN | Muse Billiejean Hamlet photographed on by Jamie Green
SUNDOWN | Muse Billiejean Hamlet photographed on by Jamie Green

Sundown ~ January '21

51 Pins
STAR CROSSED LOVERS | Muse Gabriella Brooks photographed on film by Brydie Mack of @wolfcubwolfcub
STAR CROSSED LOVERS | Muse Gabriella Brooks photographed on film by Brydie Mack of @wolfcubwolfcub
STAR CROSSED LOVERS | Muse Gabriella Brooks photographed on film by Brydie Mack of @wolfcubwolfcub

Star Crossed Lovers

81 Pins