French women are the epitome of style, class and beauty in my opinion. Inspired by their minimal approach to beauty, I wore only red lipstick for a week an discovered something I wasn't expecting.

French women are the epitome of style, class and beauty in my opinion. Inspired by their minimal approach to beauty, I wore only red lipstick for a week an discovered something I wasn& expecting.

The Chic Gift Guide for Mother’s Day - Sunday the 14th May is Mother's Day! Here is a very special collection of chic, mindful gift ideas that will send the good karma out into the world.

The Chic Gift Guide for Mother’s Day - Sunday the May is Mother's Day! Here is a very special collection of chic, mindful gift ideas that will send the good karma out into the world.

CARLA - CREATOR AND EDITOR OF THE CHIC IDENTITY.

Repairing dry, damaged, lightened hair no longer has to cost a fortune. Check out how I used the BRITE Masque for Blonde Hair to restore the health and banish the brass in my lightened locks.

A cruelty free beauty, life and style blog for women who want to change the world and look good while doing it. Whether you’re a regular reader or a one-time visitor, TheChicIdentity.com aims to excite and inspire you to make mindful choices as a consumer and global citizen to help give this world a brighter, more positive future.

A cruelty free beauty, life and style blog for women who want to change the world and look good while doing it. Whether you’re a regular reader or a one-time visitor, TheChicIdentity.com aims to excite and inspire you to make mindful choices as a consumer and global citizen to help give this world a brighter, more positive future.

Instahusband returns to help direct the photo shoot for my latest post '5 stylish ways to style an oversized collared shirt'. Here we take a behind the scenes look at what it took for me to get this blog post up and running. Including untouched, unedited photos that were left on the cutting room floor.

Behind The Scenes - Instahusband Provides 'Helpful' Directions

The first behind the scenes look at what it takes for me to get a blog post up and running. Including untouched, unedited photos that were left on the cutting room floor.

Behind the Scenes # 1 - Wearing my underwear in the street.

A completely on-trend shade that is easy to apply. Find out what else you need to know about this Too Faced Melted Lipstick in Chihuahua.

A completely on-trend shade that is easy to apply. Find out what else you need to know about this Too Faced Melted Lipstick in Chihuahua.

Why you should ditch disposable coffee cups. Thechicidentity.com

Australians use an estimated 1 billion disposable coffee cups each year. It's time we gave up disposable cups!

The Top 10 Practical Beauty Uses For Coconut Oil. Coconut oil. Love it or hate it, this oil is one convenient, affordable, multipurpose son of a b*tch. If you want to save money, time and space in your bathroom, pick up a jar and read about the top ten (useful) ways to use this badboy in your beauty routine.

The Top 10 Practical Beauty Uses For Coconut Oil.

10 minutes with French MUA - Charles Gillman

Meet Charles Gillman - A French MUA who gives us an insight into what's trending in Paris, what it's like to be a MUA and passes on some pro beauty tips!

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