How you can use colour to engage - the way social media expert Chris Brogan does!
What's Santa got to do with Sales? - How to hook attention with Contrast and Curiosity
The story behind why NASA used Gangnam Style to hook broader attention
A powerful way to hook attention (NASA style)
How to hook attention with something that is "out of place"
How to hook attention: Radio tip #1 Try the “opposite” angle on a HOT topic
Romneanderthals, Obamanipulation - How you can hook attention - inventing catchy NEW words using OLD technology.