If you run with the herd, you will never be heard. Will you offend some people by being naked? Sure. But will some people really embrace you and what you stand for? You betcha! The intention of this book is to empower you with a unique, ethical and purposeful way of conducting business. Whether you’re in a large sales team or small business, this enables you to develop meaningful relationships with customers and to create greater buy-in, satisfaction and loyalty. Get Naked!