Maiocchi designer Deanne Mayochhi and 5 customers wearing her designs - this photo shoot happened in response to Maiocchi customers not wanting to be marketed to by young size 8 models

Queensland fashion label Maiocchi showcases its summer collection on six customers sized These non-models show us how we would look in the designs.

Scene Stealer Dress in Ink  Winter 2011

Scene Stealer Dress in Ink Winter 2011

Say it with Flowers Skirt in Black   Winter 2010

Say it with Flowers Skirt in Black Winter 2010

Little Secrets Dress  Summer 2009

Little Secrets Dress Summer 2009

Donna waiting for her curls to set!

Donna waiting for her curls to set!

Hello Donna – our bright delight! Today we are pleased to present Donna, she is wearing the Spring Carnival Dress in blue and isn't she looking lovely. Help spread the sunshine and kisses by pinning her Maiocchi story. ☼

Hello Donna – our bright delight! Today we are pleased to present Donna, she is wearing the Spring Carnival Dress in blue and isn't she looking lovely. Help spread the sunshine and kisses by pinning her Maiocchi story.

Glass Slipper Dress in Red  Winter 2012

Glass Slipper Dress in Red Winter 2012

Faraway Tree Dress in Pea  Winter 2011

Faraway Tree Dress in Pea Winter 2011

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