'It's Like If' outdoor campaign
The “It’s like if…” campaign needed to be captivating to an OOH audience and adaptable to a digital and social campaign that funneled all the way from top level to customer conversion. We rolled out a suite of outdoor ads and a collection of cute digital animations that not only launched the new brand into the world but showcased each of the new brand assets we’d worked on.
A Brief History of Automotive Marketing – PRINT Magazine
Car ads were getting bigger and more over the top through the ’50s — much like American cars of the time — but it was Volkswagen that changed all that with its iconic 1959 advert for the Beetle with the tagline “Think Small.” This is where the motoring world and the marketing that went along with it split.
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